Senior Paid Media Manager

Job Description

Later is seeking a Senior Paid Media Manager to lead and drive revenue growth through paid media tactics. The ideal candidate will be responsible for strategizing and executing multi-channel paid media programs that drive brand awareness and generate high-quality conversions. This role involves working closely with the VP of Demand Generation and being a primary implementor of campaigns, testing, optimizations, and reporting.Responsibilities include:

• Overseeing the management of daily/weekly/monthly budget and performance reporting for channels like Paid Search, Paid Social, and Display.
• Developing full-funnel paid media campaign strategies aligned with Later's target audiences.
• Making strategy recommendations for content, creative, landing pages, and remarketing tactics.
• Utilizing platform analytics and large datasets to understand campaign performance and identify trends.
• Applying insights from experiments to refine campaigns and tactics.
• Collaborating with cross-functional teams including product, web and creative, sales, and revenue operations.

Requirements include:

• 6+ years of experience as the primary implementor in a results-driven paid media focused role in SaaS, B2B & B2C, and/or Technology.
• Deep technical understanding and ability to execute in Google Ads and Meta.
• In-depth experience with LinkedIn, TikTok and display ad/ABM platforms a plus.
• Strong background with data tools such as GA4, Salesforce, Mode, Supermetrics, Amplitude.
• Experience managing seven figure ad spend budget.
• Excellent results orientation and proven record performing to aggressive growth targets.

Later offers:

• A chance to be a leader at Later and a primary driver to our success.
• An inclusive, supportive place for you to do the best and most rewarding work of your career.