Senior Product Manager

Job Description

Later is seeking a Senior Product Manager to spearhead the development of the Marketer 2.0 platform. This role involves owning the product vision, strategy, and execution for a B2B SaaS platform designed to enable marketers to plan, execute, and optimize influencer campaigns. The Senior Product Manager will leverage expertise in data, AI integration, and user-centric design to create a product that delights users and delivers measurable results. The ideal candidate will have a strong technical aptitude and experience delivering modern software platforms. They will work asynchronously with distributed teams and thrive in high-ownership environments.Role involves:

• Defining and communicating a compelling product vision and roadmap.
• Working closely with engineers and architects to make architectural trade-offs.
• Delivering using CI/CD, feature flag gating, automated testing, and telemetry instrumentation.
• Leading cross-functional squads through the entire software lifecycle.
• Driving the integration of LLMs, ML pipelines, and real-time analytics.
• Writing clear PRDs, engineering briefs, and Slack/Notion documentation.
• Collaborating with various teams to deliver intuitive, technically robust features.
• Defining KPIs, monitoring telemetry, and running A/B tests to iterate quickly.
• Becoming the SME on influencer marketing workflows, campaign measurement, and incentive models.

Requirements:

• 10+ years in Product Management, with experience building B2B SaaS platforms.
• Proven technical aptitude and ability to make trade-off decisions with technical teams.
• Experience building platforms with continuous deployment, microservices, and feature flag-driven development.
• Track record of launching technically complex products, especially those involving AI/ML systems.
• Deep familiarity with influencer marketing, campaign execution tools, or digital marketing platforms.
• Exceptional written and verbal communication skills.
• Experience in remote-first product organizations and working with distributed engineering teams.

Role offers:

• Opportunity to shape how leading brands engage in performance marketing through influencer campaigns.
• Work in an inclusive and supportive environment.
• Participation in various benefits plans.