Sr Content Marketing Manager at Later

Later is seeking a Senior Content Marketing Manager to spearhead content strategy and thought leadership initiatives. The role involves creating high-impact content that resonates with enterprise B2C brands and marketing agencies. This position sits at the intersection of content, research, and SEO, transforming Later's unique platform data into compelling narratives that drive market authority. Reporting to the Director of Content Marketing, the Senior Content Marketing Manager will balance regular content programming with major quarterly research initiatives, managing relationships with freelancers and agencies to scale content production.

Role Involves:

• Developing and owning Later's comprehensive content marketing and data journalism strategy
• Creating and executing research-based content initiatives, including quarterly industry reports and annual benchmarks
• Transforming complex platform data and research insights into compelling content narratives
• Partnering with SEO, Email Marketing, and Demand Gen teams to generate SEO-optimized content
• Managing a roster of freelance contributors, industry experts, and content agencies or vendors

Requirements:

• 7+ years of B2B content marketing experience
• Bachelor's degree in Marketing, Communications, Journalism, or related field
• Proven track record of creating content that engages senior marketing decision-makers
• Strong analytical skills with experience in content performance measurement and optimization
• Expertise in content operations and SEO best practices
• Experience managing freelancers and agencies

Later offers:

• Opportunity to influence Later's position as the authority in social media and influencer marketing
• Strategic content for product launches and feature releases