Job Description
Scale is seeking a Field Marketing Manager to enhance its field marketing and event program. This role involves supporting sales and community events, including Scale-hosted executive and practitioner events, third-party tradeshow sponsorships, and annual flagship conferences. The Field Marketing Manager will be part of a rapidly growing team, managing events from inception to completion, driving lead generation and pipeline growth, and planning event programming with key figures in AI.
Responsibilities:
- Execute all planning and logistics for sponsored trade shows
- Support the execution of hosted events and flagship conferences
- Establish event activities in line with sales goals and deal acceleration, prioritizing goals from both Sales, EPD, and recruiting teams on event location and audience
- Manage contractor relationships including event production firms and outside vendors, and event budgets
- Align with growth marketing on marketing campaigns and marketing qualified lead (MQL) reporting
- Track event campaign performance, measuring ROI, results, and metrics through Salesforce
- Willingness to travel up to 50%
Requirements:
- 5+ years experience in event marketing or event management
- Experience fully managing and executing events ranging from 30 to 500+ attendees
- Ability to manage and multi-task on multiple projects and events while liaising across internal teams with multiple stakeholders
- Impeccable attention to detail and proactive approach to troubleshooting
- Excellent written and verbal communication skills - you will be interfacing with the world’s leading executives and their teams
Scale offers:
- Comprehensive health, dental and vision coverage
- Retirement benefits
- A learning and development stipend
- Generous PTO