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Growth Marketing Specialist - Google

Scale AI seeks Growth Marketing Specialist for Google paid acquisition.
Scale AI
Remote
United States
USD 76,960 - 128,960
USD 37 - 62 per hour
Job Description
Scale AI is seeking a Growth Marketing Specialist to enhance its paid acquisition efforts on Google and other platforms. This role is pivotal in expanding Scale AI's global contributor base through strategic campaign management and optimization. The Growth Marketing Specialist will collaborate with regional growth marketing leads to set up and manage paid advertising campaigns on Google, focusing on acquiring contributors worldwide. This is a fully remote contractor position.

Responsibilities:
  • Work with regional growth marketing leads to set up and manage paid advertising campaigns on Google to acquire contributors worldwide.
  • Possess in-depth knowledge of Google Ads platforms, including campaign setup, targeting, search/keyword and bidding strategies, and reporting.
  • Continuously analyze campaign performance, identify areas for improvement, and implement tactics to optimize key metrics (e.g., conversion rates, cost per acquisition).
  • Help build strong internal processes for setting up, managing and reporting on campaigns on Google
  • Track and analyze key performance indicators, providing regular reports and insights to the growth marketing team and leadership.
  • Keep up-to-date on the latest trends, and best practices in marketing on Google

Requirements:
  • 2-3+ years of experience in managing paid marketing campaigns on Google and other channels (strong focus on experience with Google)
  • Understanding of campaign management, targeting, bidding strategies, and performance optimization techniques on Google
  • Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
  • Comfortable managing multiple campaigns on Google and other channels
  • Experience working with ad platform account managers/partners

Scale AI offers:
  • Fully remote contractor position
Apply Manually

Scale AI

Scale AI accelerates the development of AI applications across industries. The company's products power advanced language models, generative models, and computer vision models. Scale AI serves generative AI companies, government agencies, and enterprises, assisting organizations in building and deploying AI. Committed to inclusivity and equal opportunity, Scale AI fosters professional growth, offering opportunities to contribute to cutting-edge AI projects and collaborate with experts in the field.

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