CRM Marketing Manager

Job Description

Zinnia is seeking a CRM Marketing Manager to enhance customer engagement and drive growth across all CRM channels. The ideal candidate will be responsible for end-to-end management of CRM campaigns, including strategy development, execution, and performance analysis. This role involves shaping customer journeys, optimizing marketing automation workflows, and leveraging data-driven insights to deliver personalized experiences.Zinnia is the leading technology platform for accelerating life and annuities growth. With innovative enterprise solutions and data insights, Zinnia simplifies the experience of buying, selling, and administering insurance products.What this role involves:

• Developing and optimizing lifecycle marketing programs.
• Creating and implementing lifecycle marketing strategies.
• Optimizing workflows and leveraging data to create personalized experiences.
• Collaborating with stakeholders across Marketing, Operations, Product, Engineering, and Data Science.
• Designing, executing, and analyzing A/B test plans.
• Measuring success metrics and sharing actionable insights.
• Concepting, coding (HTML/CSS), and testing email templates.

Requirements:

• 3-5 years of digital marketing experience in CRM, lifecycle, or retention marketing.
• Experience with email/CRM tools (Iterable, Braze, MailChimp, etc.).
• Experience with email design (Litmus) and landing pages (Unbounce, InstaPage).
• Strong analytical skills with experience in Excel, Tableau, Looker, or similar tools.
• Familiarity with HTML/CSS, particularly in coding emails and landing pages.
• Proven track record of meeting deadlines and communicating with stakeholders.

What Zinnia offers:

• Competitive compensation and career progression.
• Health/dental insurance.
• Parental leave.
• Profit sharing.
• 401(k).
• Incentive/bonus opportunity.
• Tuition reimbursement.