Creative Strategist

Job Description

Moniepoint Inc., Africa’s all-in-one financial ecosystem, is seeking a Creative Strategist to connect business goals, customers, and creative execution. The Creative Strategist will report to the Creative Director and collaborate with Copy Writers and Senior Art Director to craft ideas that drive engagement, brand loyalty, and conversion across multiple touchpoints.

The role involves:

• Defining and executing a bold, creative vision aligned with business objectives and brand strategy.
• Developing big ideas, storytelling frameworks, and engaging narratives.
• Analyzing audience behavior, customer journeys, and cultural trends.
• Leading brainstorming sessions and creative workshops.
• Developing creative approaches for digital, social, experiential, and influencer marketing.
• Partnering with analytics teams to measure and refine creative effectiveness.

Requirements include:

• 5+ years of experience in creative strategy, brand strategy, or brand management.
• A strong portfolio of successful campaigns and strategic storytelling work.
• Understanding of consumer research, audience segmentation, and trend forecasting.
• Experience writing creative ideation, campaign strategies, and brand messaging frameworks.
• Deep understanding of digital, social, experiential, and emerging media platforms.
• Familiarity with performance marketing metrics and creative testing methodologies.
• Strong storytelling and presentation skills.
• Proficiency in tools like social listening platforms and content performance trackers.

Moniepoint offers:

• A culture that puts people first and prioritizes well-being.
• A learning and development-focused environment.
• An attractive salary, pension, health insurance, annual bonus, plus other benefits.