Director of CRM Performance & VIP

Job Description

Betsson Group is looking for a Director of CRM Performance & VIP to join their Global CRM & Engagement department. This role offers the opportunity to make a significant impact on global operations. The Director will report to the Director of CRM & VIP and will be responsible for strategic vision and leadership in driving CRM and VIP initiatives.Role involves:

• Providing updates on CRM and VIP performance.
• Translating group strategy into actionable goals.
• Conducting monthly CRM & VIP business reviews.
• Improving segmentation, offers, lifecycle management, and campaign effectiveness.
• Educating CRM Campaign Operations teams.
• Enhancing audience segmentation.
• Supporting the development of machine learning models.

Requirements:

• Bachelor’s degree in a relevant field or equivalent experience.
• 10+ years in CRM and VIP, preferably within the online gaming industry.
• 5+ years in a senior leadership role managing cross-functional teams.
• Strong background in CRM strategy, performance optimisation, and stakeholder communication.
• Analytical mindset with the ability to turn data into actionable insights.
• Exceptional communication and presentation skills.
• Comfortable leading teams working with CRM Database Operations and SQL-based tools.
• Collaborative, cross-functional approach to leadership.

Betsson offers:

• A fast-paced and exciting work environment.
• Opportunities to make an impact.
• A diverse and multicultural team.