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Brand Director (Travel)

Brand Director to lead CASETiFY's travel market expansion.
CASETiFY
On-Site
Hong Kong
Undisclosed salary
Job Description
CASETiFY, a global lifestyle brand known for tech accessories, is seeking a Brand Director (Travel) to lead its expansion into the travel market. The Brand Director will define the brand strategy, lead marketing campaigns, and oversee the product journey for CASETiFY's travel products. They will also lead the Product Line Managers, guiding them through the product development process from concept to launch.

Role involves:
  • Defining global brand positioning for CASETiFY Travel.
  • Leading strategic marketing campaigns across various channels.
  • Overseeing the entire product lifecycle from concept to launch.
  • Managing Product Line Managers.
  • Taking full P&L responsibility for the Travel Line.

Requirements:
  • Proven experience as a Brand Director or similar role.
  • Strong understanding of brand strategy and marketing principles.
  • Proven ability to create and execute financial plans.
  • Strong data and analytical skills.
  • Familiarity with product lifecycle management.
  • Excellent communication and interpersonal skills.
  • Passion for travel and understanding of the travel market.
  • Experience leading a team and managing direct reports.

Role offers:
  • Opportunity to drive CASETiFY's presence in the travel market.
  • Lead innovative marketing campaigns.
  • Oversee the entire product journey.
  • Lead the Product Line Managers.
  • Take full P&L responsibility for the Travel Line.
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CASETiFY

CASETiFY is a global company operating in the retail and tech accessories market. The company focuses on collaborations and marketing to expand its reach. It demonstrates interest in market research, analysis of competitors and trends within the global wholesale industry. Company utilizes tools such as Google Workspace, Microsoft Office and Adobe Creative Suite.

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