Marketing Manager (Thailand) - Based in Bangkok

Job Description

CASETiFY is seeking a Marketing Manager to support its rapid expansion in the Thai market. The Marketing Manager will be responsible for Thailand’s marketing plans and strategies, both online and offline. The ideal candidate will be entrepreneurial, creative, and passionate, with a proven track record of prospecting, negotiating, and closing partnerships.

This role involves designing and overseeing all aspects of digital marketing, including communication, marketing database, email, and display advertising campaigns, according to global product launches and campaigns. The Marketing Manager will plan, monitor, and track the A&P budget for Thailand, create innovative marketing campaigns and content, and manage end-to-end marketing campaigns.

Responsibilities:

• Responsible for Thailand’s marketing plans and strategies both online and offline
• Designing and overseeing all aspects of our digital marketing including communication, our marketing database, email, and display advertising campaigns according to Global product launch and campaigns
• Plan, monitor, and track the A&P budget for Thailand
• Create innovative marketing campaigns and content designed to drive revenue growth
• Execution of the online, influencer, and sponsored content advertising space
• Implement and manage analytical tools to track and evaluate the performance and ROI of various marketing and influencer campaigns
• Track weekly/monthly/quarterly channel KPI targets to manage budget and resources effectively in preparation for reports on marketing and sales metrics
• Understanding local market trends, entertainment, social media trends, events, and happenings

Requirements:

• Bachelor's degree or above in Business, Marketing discipline, or equivalent
• 5+ years experience in marketing or related fields for Thailand/SEA market
• Native Thai speaker with great writing etiquette and fluency in business English
• Proficient in Google Analytics and other digital metrics
• Strategic problem-solving skills, using creative thinking to achieve targets
• Strong planning, analytical, creative, result-oriented, and able to work independently
• Ability to work under pressure and meet tight deadlines
• Extensive knowledge of Thai market trends and interest in pop culture or prior experience in the entertainment industry is a plus