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Sr. Lifecycle Marketing Manager

Podium is hiring a Sr. Lifecycle Marketing Manager.
Podium
On-Site
United States
Undisclosed salary
Job Description
Podium is seeking a Sr. Lifecycle Marketing Manager to drive customer acquisition and expansion goals. This role involves owning the strategy and execution across various communication channels, including Email, SMS, mobile push, and in-product communications. The Sr. Lifecycle Marketing Manager will be responsible for end-to-end lifecycle marketing across the customer and prospect journey, balancing communication cadence with channel saturation and performance trends. They will identify insights and opportunities across verticals, segments, and stages of the funnel, and monitor and analyze performance at both the channel and campaign level.

Role involves:
  • Owning the strategy and execution across Email, SMS, mobile push, and in-product communications.
  • Driving roadmap and uncover new areas of opportunity to drive growth.
  • Owning end-to-end lifecycle marketing across the customer and prospect journey.
  • Monitoring and analyzing performance at both the channel and campaign level.
  • Partnering with cross-functional teams to support vertical-specific goals.

Requirements:
  • A problem solving and analytical mindset
  • Hands-on executional experience with ESPs and BI reporting tools
  • Highly developed creative and written communication skills
  • 2+ years of experience managing and building small, high-performing teams
  • 5+ years of marketing experience
  • Proficiency in Marketo, Sigma, Salesforce, and web optimization tools
  • SQL experience a big plus

Podium offers:
  • Opportunity to work in a fast-paced environment
  • Opportunity to work with cross-functional teams
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Podium

Podium is a technology company providing a comprehensive platform powered by AI. It focuses on lead conversion and customer communication solutions for local businesses. Podium's platform aims to help these businesses acquire more leads and increase revenue. It has received industry recognition, including mentions in Forbes' lists such as Next Billion Dollar Startups and Cloud 100, as well as the Inc. 5000 and Fast Company’s World’s Most Innovative Companies.. The company emphasizes a culture of talent development and operates based on defined principles.

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