Director, Affiliate Marketing

Upgrade is seeking a Director of Affiliate Marketing to lead co-marketing efforts with key partners in the fintech space. This role is critical in driving growth through partner affiliates by building and executing joint marketing strategies. The Director will work cross-functionally with product, legal, and compliance teams to deepen partner relationships and generate demand through co-branded campaigns, content, and product launches. This role is based in Upgrade's San Francisco office in a hybrid capacity.

What this role involves:

• Developing and executing the overall partnership marketing strategy to support business growth
• Serving as the primary marketing liaison for strategic partners, fostering strong, long-term relationships.
• Collaborating with business development and partner teams to identify high-impact marketing opportunities with existing and prospective partners.
• Creating and managing integrated partner-marketing campaigns including go-to-market plans, digital programs, thought leadership, content marketing
• Working across marketing channels and key internal teams (Product, Analytics, Operations, and Legal, Compliance) to develop, integrate, launch and continuously optimize partnerships.
• Measuring and reporting on the performance of partnership marketing initiatives, optimizing for new customer acquisition growth and CAC.
• Leading a team of partner marketing managers and/or agency partners as needed.
• Staying informed about industry trends and emerging technologies to identify new partnership opportunities.
• Representing Upgrade at relevant industry conferences.

What Upgrade is looking for:

• 8-10 years of experience in marketing, with at least 3+ years focused on partner or affiliate marketing in fintech, financial services
• Strong expertise with marketing analytics and ROI optimization
• Experience across multiple paid media platforms
• Management experience
• Proven success in developing and executing joint marketing campaigns with external partners.
• Strong strategic thinking and project management skills with the ability to influence cross-functional teams.
• Ability to manage multiple priorities in a fast-paced environment, work collaboratively with cross-functional teams, and ensure high quality deliverables with high attention to detail.
• Analytical grounding (including intermediate Excel and data analysis skills) and thought process in order to both prioritize opportunities and evaluate performance of partners.
• Ability to communicate creatively, thoughtfully, and quickly with both non-technical and technical teams.

What Upgrade offers:

• Competitive salary and stock option plan
• 100% paid coverage of medical, dental and vision insurance
• Competitive 401(k) and RRSP program
• Flexible PTO
• Opportunities for professional growth and development
• Paid parental leave
• Health & wellness initiatives