Senior Staff Product Marketing Manager

Job Description

Sony Interactive Entertainment is seeking a Senior Staff Product Marketing Manager to oversee product marketing for platform initiatives, focusing on migrating PS4 players to PS5 and maximizing their engagement. This role involves close collaboration with product management, strategic analytics, and data science teams to develop actionable insights and inform go-to-market plans. The Senior Staff Product Marketing Manager will champion the customer across SIE, leveraging a deep understanding of their needs to optimize the platform experience.Responsibilities include:

• Console Migration: Drive migration strategies and incremental programs.
• Platform Engagement: Maximize retention through engagement campaigns.
• Experimentation and Core UX: Act as the lead for product marketing in ongoing initiatives.
• Social Feature Strategy: Influence and support new social feature strategy and releases.

Requirements:

• 12+ years of experience leading teams in global marketing organizations.
• Proven record of working with internal teams, agencies, and partners.
• Deep experience reviewing consumer insights, business analytics, and strategic analytics.
• Bachelor’s degree in marketing or related field (MBA a plus).
• Strong collaboration and inclusion skills.
• Excellent prioritization and multi-tasking skills.

Role offers:

• Top-tier benefits package including medical, dental, vision, matching 401(k), and paid time off.
• Wellness program and employee discounts for Sony products.
• Eligibility for a bonus package.