Marketing Manager, Hospitality at Lightspeed Commerce

Lightspeed is looking for a Marketing Manager, Hospitality to join their team in Montreal. The Marketing Manager will be responsible for developing and leading regional lead generation and customer retention strategies through online and offline marketing campaigns.

The role involves:

• Developing and owning the tactical execution of the regional annual/quarterly marketing roadmap.
• Collaborating with Performance Marketing to increase engagement and conversion of acquisition campaigns.
• Owning the Lightspeed messaging in the market by reviewing/editing/writing different content formats.
• Supporting the development of customer marketing activities.
• Measuring, evaluating, and iterating marketing campaigns and activations.
• Identifying growth and expansion opportunities.
• Managing the regional marketing budget.
• Supporting new product and feature releases.
• Putting in place market penetration strategies for the Hospitality industry.
• Ideating and executing co-branding campaign with the regional Lightspeed Partners.
• Working with the Growth Marketing team to implement digital brand awareness campaigns.
• Collaborating with the Corporate Communications team and the local PR agency to push the relevant buy-lines to media agencies.

The ideal candidate will have:

• Solid experience developing and leading marketing roadmaps, campaigns and projects.
• A strategic and analytical mind with a customer-centric focus.
• Strong mastery for identifying marketing opportunities.
• Excellent collaboration skills.
• Strong project management and communication skills.
• Ability to write data-driven marketing briefs.
• Superior analytical skills with proven data tools experience including Salesforce, Looker, etc.
• No-limits mindset, creative flair, initiative and positive attitude.

Lightspeed offers:

• Ability to do your job in a truly flexible environment
• Genuine career opportunities.
• Lightspeed share scheme (we are all owners).
• Flexible working policy.
• Contribution to pension fund.
• Loss of gain insurance.
• Accident insurance.
• Health and wellness benefit of $500 per year.
• Mental health online platform and counselling & coaching services.
• Paid leave and assistance for new parents.
• Language classes & LinkedIn Learning license.
• Volunteer day.