Email Marketing Specialist

Job Description

Carta is seeking an Email Marketing Specialist to join their Lifecycle Marketing team. This role is crucial for driving email's growth as a revenue-producing channel while prioritizing the customer experience. The Email Marketing Specialist will report to the Head of Integrated Marketing and collaborate with Demand Generation, Customer Marketing, and Marketing Operations teams.

Responsibilities:

• Oversee the build and deployment of all marketing emails, owning email sends end-to-end.
• Manage daily email operations: designing and building email campaigns, database segmentation, system testing & troubleshooting, deployment, optimization and A/B test emails
• Investigate unexpected dips in email performance indicators, testing hypotheses for the why behind the metrics, and taking actions to solve.
• Adhere to the marketing calendar to ensure emails are shipped on brief and on schedule
• Build forms, audience lists, emails, nurtures, and automation in Marketo and other Marketing Automation tools
• Upload lists for offline Campaigns, ensuring they are properly tagged and support Carta’s Campaign Data infrastructure
• Ensure outcomes of marketing campaigns are measurable and ladder up to Campaign objectives
• Build email performance reports that provide visibility into marketing’s impacts and opportunity
• Support Sales Handoff - ensure leads are handed off with context and actionable next steps
• Ensure our campaigns are aligned and compliant with data and privacy requirements
• Perform Quality Assurance on emails and review with stakeholders

Requirements:

• 3+ years of experience with B2B marketing with an emphasis on email and marketing operations experience
• Strong knowledge of email marketing setup and optimization using best practices
• Strong analytical skills, a data-driven approach, using results to support strategy is a must.
• Strong understanding of Marketo
• Comfortable working in a fast-paced environment while dealing with ambiguity
• Effective, clear, and concise communication skills, verbal and written.
• Results-driven self-starter with the ability to prioritize.
• Growth mindset, who gravitates towards complex, multifaceted challenges
• Hands-on problem solver with proven technical background to troubleshoot and solve sophisticated problems within the Marketing tech stack
• Organized and detail oriented
• Exceptional communication and presentation skills
• High EQ, friendly, and helpful partner across Carta GTM