Team Lead, Product Marketing

Job Description

Carta is seeking a Team Lead, Product Marketing to play a foundational role within their Product Marketing team. This role involves covering three different product lines: cap table business, fund administration business, and Tactyc, an analytics tool. The Team Lead will collaborate closely with Product Managers, Designers, and other product marketers, focusing on the Carta ecosystem of startup founders and their private equity investors.Responsibilities:

• Defining Carta’s market positioning within the Private Markets space.
• Crafting Carta’s product narratives that support the overall brand strategy.
• Collaborating with cross functional partners to ensure that customer feedback is integrated into the product roadmap.
• Building compelling go to market strategies for new products, successfully activating internal teams to bring your vision to life.
• Conducting customer interviews and gathering feedback to understand pain points and customer needs, which can inform product development and marketing strategies.
• Driving awareness and adoption of Carta products and services.

Requirements:

• At least 10 years of product marketing experience
• Relevant fintech experience in the private markets ecosystem
• Experience as a people manager with multiple direct reports
• Motivation to work collaboratively in a fast-paced, ever-changing environment
• Taken products and teams from zero to one
• Creative problem solving skills. Someone who can diagnose problems, isolate them into their component parts, and drive towards creative solutions
• Excellent communication skills with the ability to distill complex thoughts and strategies into simple, actionable recommendations, especially to executives

What Carta Offers:

• Market competitive salary
• Equity for all full time roles
• Exceptional benefits