Field Marketing Manager, Regulated Industries

Job Description

Yext, the leading digital presence platform, is seeking a Field Marketing Manager to plan, execute, and optimize innovative marketing programs at the field level in North America. The Field Marketing Manager will support pipeline goals by partnering closely with revenue leaders, product, GTM, Ops, global marketing peers, and additional key stakeholders. This role requires strategic thinking, a customer-centric approach, experience across a broad range of marketing disciplines, and the ability to manage multiple projects simultaneously. Role involves:

• Developing and executing a comprehensive field marketing strategy for North America.
• Building and maintaining a strong relationship with business development and sales.
• Aligning with Product, Brand & Creative, GTM, and Growth Marketing peers.
• Overseeing on-site and virtual event operations.
• Managing the event budget.
• Collecting and analyzing event data and feedback.
• Acting as the face of marketing and proactively sharing the full marketing calendar and relevant resources with sales and BDRs.
• Ensuring proper lead follow-up.
• Working closely with BDR and sales teams to ensure timely lead flow-up.
• Establishing repeatable templates, processes, and best practices for the field marketing function.
• Experimenting with new channels and strategies to drive growth.

Requirements:

• Bachelor’s Degree in a related field.
• 5+ years of experience in role or domain (regional marketing, integrated marketing, field marketing, growth marketing).
• 2+ years experience working in high-tech, B2B SaaS software or technology companies.
• Budget management experience.
• Experience with Google sheets/Excel.
• Demonstrated success owning strategy, framework, development and execution plans.
• Strong project management skills with the ability to manage multiple events simultaneously.
• Excellent communication and interpersonal skills.

Role offers:

• Comprehensive package of benefits including medical, dental and vision benefits; life insurance; short term and long-term disability; 401(k) retirement plan; and vacation and sick leave.
• Equity (stock) based compensation and/or variable pay programs based on performance relative to goals and targets.