Senior Product Marketing Manager, FINS

Yext is seeking a Senior Product Marketing Manager to spearhead the strategy and execution of product marketing initiatives for its financial services (FINS) vertical. This role involves close collaboration with FINS Sales, Success, Product, and Marketing teams to foster the growth of the financial services ecosystem. The Senior PMM will translate complex product capabilities into clear value propositions, develop scalable enablement programs, and optimize marketing strategies for FINS audiences.

Responsibilities:

• Drive vertical growth strategy across campaigns, field enablement, content, and events.
• Develop clear, compelling messaging and positioning tailored to financial services buyers.
• Create vertical-specific sales plays, competitive guides, and tools.
• Conduct ongoing research into buyer needs, industry shifts, and competitive moves.
• Partner with demand generation teams to create industry-specific content.
• Collaborate with Product and Solutions teams to shape the roadmap.
• Lead verticalized communications for key launches.

Requirements:

• 10+ years of experience in B2B SaaS product marketing and/or solution marketing.
• Experience in or related to the financial services industry.
• Proven success in developing and executing sales enablement programs.
• Strong ability to craft messaging and positioning.
• Excellent project management and cross-functional collaboration skills.
• Excellent presentation and training skills.
• Data-driven mindset.

Yext offers:

• High-impact role with ownership of FINS initiatives.
• Cross-functional collaboration with Sales, Success, and Marketing.
• Opportunity to lead the design of scalable programs.
• Chance to join a company shaping the future of digital presence.