Senior Marketing Manager

Job Description

Very Good Ventures (VGV) is seeking a Senior Marketing Manager to lead client relationships and drive customer engagement through lifecycle marketing. The Senior Marketing Manager will act as a strategic advisor for campaign planning and execution, focusing on industry-specific lifecycle, loyalty, transactional, and marketing campaigns. They will build roadmaps and playbooks for customer loyalty and engagement initiatives, emphasizing audience segmentation, campaign automation, and advanced personalization.This role involves:

• Building client relationships and delivering value through marketing engagements.
• Contributing to VGV’s marketing practice to enhance market competitiveness.
• Becoming an expert in cross-functional digital experiences for clients.
• Developing project plans and campaign roadmaps for agile execution.
• Analyzing integrated marketing campaigns and optimizing them for performance.
• Leading complex technical integrations and providing CRM recommendations.
• Acting as a subject matter expert for data-driven marketing practices and customer loyalty.
• Guiding teams to produce high-quality work and maximize professional growth.

Requirements include:

• Certification in Braze, Amplitude, or similar platforms.
• Experience planning and executing lifecycle management campaigns.
• Excellence in leading clients and teams to be data-driven and outcomes-focused.

VGV offers:

• Subsidized health, dental, and vision coverage.
• Flexible PTO and company holidays.
• 401k retirement savings plan with matching employer contribution.
• Paid family leave.
• HSA with employer contribution.
• Potential to earn equity in an early-stage high-growth company.