B2B Growth Marketing Manager

Job Description

SonderMind is seeking a B2B Growth Marketing Manager to drive demand generation, sales enablement, and account-based marketing efforts. The role involves developing and executing marketing campaigns across multiple channels to generate qualified leads, engage critical enterprise partners, and increase revenue. The ideal candidate will have a proven track record of growing B2B businesses, managing paid advertising campaigns, and leveraging data-driven insights.

Responsibilities:

• Conduct analysis and segmentation to identify target health systems.
• Design and lead ABM campaigns aligned with the buyer journey.
• Partner with sales leadership to ensure effective messaging.
• Manage the B2B marketing budget with a focus on ROI.
• Develop sales enablement materials.
• Design and execute targeted account-based marketing campaigns.
• Plan and organize webinars, conferences, and in-person events.
• Measure, track, analyze, and report on campaign performance.
• Develop campaigns and content to engage therapists and psychiatrists.

Requirements:

• 7+ years in demand generation, sales enablement, account-based marketing, or B2B growth marketing.
• Strong understanding of B2B digital marketing channels.
• Proficient in CRM, marketing automation platforms, and analytics tools.
• Data-driven and analytical.
• Proven track record of cross-functional collaboration.
• Experience in Healthcare, Mental Healthcare, SaaS, or technology industries is preferred.
• Startup experience is a plus.

SonderMind offers:

• Flexible hybrid work
• Generous PTO policy
• Free therapy coverage benefits
• Competitive Medical, Dental, and Vision coverage
• Employer-paid short-term, long-term disability, life & AD&D
• Paid Parental Leave
• 401K retirement plan with matching