Marketing Manager, ABM

Job Description

Anthropic is seeking a Marketing Manager, ABM to orchestrate cohesive marketing initiatives. The role involves creating personalized marketing strategies for high-value accounts, focusing on land and expand motions. The Marketing Manager will develop unified narratives for enterprise and startup segments, collaborating with sales and solutions marketing to support pipeline goals.

• Designing and orchestrating targeted ABM campaigns.
• Developing account-specific engagement strategies.
• Partnering with creative teams and channel owners for campaign execution.
• Extending product marketing messages into segment-specific campaign materials.
• Building and managing a campaign calendar.
• Partnering with Sales leadership to identify expansion opportunities.
• Establishing campaign measurement frameworks.
• Coordinating with channel owners for consistency of programs and messaging.

Requirements:

• 5+ years of B2B marketing experience with ABM program strategy.
• Experience in land and expand motions within enterprise accounts.
• Proficiency in creating personalized campaign strategies.
• Strong stakeholder management skills.
• Experience in rapid campaign execution.
• Expertise in account intelligence gathering.
• Strong analytical skills to measure ABM program impact.
• Bachelor's degree in a related field or equivalent experience.

Anthropic offers:

• Competitive compensation and benefits.
• Optional equity donation matching.
• Generous vacation and parental leave.
• Flexible working hours.