Business Marketing Manager

Job Description

The Business Marketing Manager role at TSH (The Student Hotel) involves overseeing the commercial performance and product roadmap for assigned segments within the hotel business line. The role requires creating and executing marketing strategies to drive growth, covering customer acquisition to retention. The manager will run global campaigns, lifecycle activation, and experimentation to enhance performance, providing data-driven insights to refine the hotel marketing strategy.Responsibilities include:

• Managing end-to-end funnel performance.
• Analyzing buying behaviors and personas.
• Developing positioning and messaging.
• Conducting competitive analysis.
• Implementing marketing plans and overseeing global campaigns.
• Creating and executing experimentation roadmaps.
• Tracking and reporting on marketing activities.
• Coordinating with local marketing teams.
• Managing campaign budgets.
• Leading business marketing strategy and go-to-market campaigns.

TSH is looking for someone with:

• Extensive experience in product marketing, managing Go-to-Market and Commercial strategies for hospitality or residential products.
• Strong commercial acumen and analytical skills.
• Creativity and innovation.
• Excellent collaboration and influencing skills.
• Effective project management skills.
• Awareness of digital market trends.
• Comfortable presenting to senior groups and stakeholders.

TSH offers:

• The opportunity to work at a dynamic, multi-national company.
• The chance to learn and grow in your role.
• Awesome discounts on all our properties in Europe for you, your friends, and family!
• The freedom to work remotely or in the office.