Junior Performance Marketing Manager - App

Job Description

Blacklane is seeking a Junior Performance Marketing Manager to support the growth of new app users. The role involves optimizing and managing app campaigns across META, TikTok, and Google App Campaigns. The ideal candidate will be analytical, commercially minded, and have experience in performance marketing.

Role Involves:

• Supporting the operational optimization and management of app campaigns.
• Developing and automating performance marketing reports.
• Supporting the development and execution of paid media strategies.
• Analyzing creative performance and creating briefs based on insights.
• Collaborating with local marketing, brand, creative, and retention teams.

Requirements:

• 1-3 years of experience managing performance marketing App campaigns.
• Experience with marketing metrics and KPIs, including SKAN and MMPs like Appsflyer.
• Proactive in seeking new acquisition opportunities and improving performance.
• Ability to turn data into actionable insights.
• Strategic thinking with a growth mindset.
• Excellent communication and presentation skills in English.

Blacklane Offers:

• Fair pay and participation in the Virtual Stock Options Plan (VSOP).
• Complimentary ride per quarter to experience Blacklane's chauffeur services.
• Access to online courses on LinkedIn Learning.
• Weekly homecooked office lunches (in Berlin).
• Access to the Nilo Health platform for mental wellness and the WHOOP bracelet after one year.
• Flexible, hybrid work environment.