Senior Associate / Associate Marketing Manager

Job Description

2K Games is seeking a Senior Associate / Associate Marketing Manager to join their team in Tokyo, Japan. This role within 2K Asia will focus on promoting AAA titles such as Borderlands, Civilization, and NBA 2K to the Japanese market. The Marketing Manager will be responsible for building and managing 2K's social media channels to expand brand reach and support other marketing initiatives.

The ideal candidate will possess a deep understanding of the Japanese gaming landscape, stay current with local marketing trends, and have hands-on experience in community engagement, social media, and influencer marketing.

Responsibilities include:

• Planning and managing 2K Japan’s social media strategy.
• Creating integrated monthly plans with KPIs.
• Analyzing key community engagement metrics and social sentiment trends.
• Monitoring discussions across gaming forums and social media.
• Providing marketing execution support to the team.

Requirements:

• 3 to 8 years of relevant experience in marketing, PR, or social media within the gaming, content, or entertainment industry.
• Exposure in planning and executing marketing and communications strategies.
• Strong analytical skills in interpreting social data.
• Strong understanding of the Japanese gaming community and social media trends.
• Familiarity with console gaming marketing (PlayStation, Xbox, Nintendo Switch).
• Native Japanese, Fluent/Business English (written and spoken).

The role offers:

• A growth position within 2K Asia.
• Opportunity to promote AAA titles of 2K to Japan.
• Chance to build and operate 2K's social media channels.