Community Growth Marketing Manager

Job Description

Hightouch is seeking a Growth Marketing Manager to lead the expansion of the business through innovative programs, channels, and communities. This role involves taking ownership of customer and prospect messaging, building owned audiences, and enhancing social audience engagement and growth. The Growth Marketing Manager will collaborate closely with demand generation, product marketing, design, and analytics teams, as well as the executive team.This role involves:

• Building integrated programs to grow a loyal and engaged owned email audience
• Creating a holistic social strategy to grow the company brand following
• Launching and incubating new organic growth marketing channels
• Creating measurement strategies to understand the investment needed to scale programs
• Identifying areas for awareness and demand generation growth
• Working with demand generation and product marketing teams to accelerate programs and amplify launches
• Working with founders to elevate their influential brands across owned channels

The ideal candidate should possess:

• 4+ years of experience growing marketing channels and/or audiences
• A proven track record of growing owned audiences and/or followerships on any channel
• A process-oriented and data-driven approach to running channels and measuring results
• Demonstrable ability to create interesting and accurate content and programs
• Demonstrated skills as an opinionated contributor to copywriting and design
• Excitement around taking full ownership and accountability of their work and results
• Excellent communication skills at both tactical and executive levels
• A high sense of urgency for company-level outcomes

Hightouch offers:

• A remote-first policy