Head of Content Marketing

Job Description

Hightouch is seeking a Head of Content Marketing to lead their content marketing roadmap and execution. The Head of Content Marketing will take ownership of programs, team, and outcomes, working closely with marketing leadership to develop a content marketing strategy tied to key business outcomes. They will collaborate with demand generation, design, and product marketing teams to develop content themes, distribute content, and create content.Responsibilities:

• Own the content marketing strategy and roadmap
• Manage a team of excellent content marketers
• Create and publish original content across multiple channels that is both interesting and accurate
• Work directly with partners and customers to create content assets to be used by multiple teams across multiple channels
• Maintain content calendar to ensure timely delivery of content
• Tie your team’s work to business outcomes

Requirements:

• 6+ years of experience in B2B SaaS content marketing
• Experience working at companies that sell both technical and non-technical software
• Ability to develop strong working relationships with our product marketing team and executives for collaboration on projects
• Proven track record of being able to autonomously grow a content program to a goal
• A process-oriented and data-driven approach to prioritizing, measuring, and improving programs
• Demonstratable ability to create programming and themes for content series, channels, and at a high level for our brand
• Demonstrated skill as an opinionated contributor to copywriting and design for marketing materials, themes, and programming
• Excitement around taking full ownership and accountability of their work and results
• Excellent communicator at both the tactical and executive level
• High sense of urgency for company-level outcomes