Principal Product Marketing Manager, AI

Job Description

Hightouch is seeking a Principal Product Marketing Manager to lead the go-to-market (GTM) strategy for its AI Decisioning product. Hightouch empowers everyone to take action on their data. Hundreds of companies trust Hightouch to power their growth. The ideal candidate will be passionate about shaping the future of AI-powered marketing and thrive in a fast-paced startup environment.

Role involves:

• Developing and refining positioning for AI Decisioning.
• Conducting user research with marketing professionals.
• Creating compelling sales playbooks and enablement materials.
• Driving content and launch campaigns.
• Representing Hightouch externally at events and webinars.
• Creating and implementing a community-building strategy.

Requirements:

• Proven experience planning and executing GTM strategies for enterprise B2B SaaS products.
• Deep understanding of CRM and lifecycle marketers.
• Ability to transform complex AI and machine learning concepts into clear narratives.
• Ability to articulate the technical benefits of AI Decisioning.
• Strong background in analyzing competitors and market trends.
• Experience working cross-functionally with Product, Engineering, and Sales teams.
• Background in marketing enterprise SaaS products to large organizations.

Role offers:

• Opportunity to shape the future of AI-powered marketing.
• Chance to work in a fast-paced startup environment.
• Collaboration with Marketing, Product, Sales, and Engineering teams.
• Location-independent role in North America.