[Publishing] Brand Manager (3~10년)

Job Description

Krafton is seeking a Brand Manager to join their team in Seoul. The Brand Manager will be responsible for establishing and executing brand strategies for global games, planning and managing integrated marketing strategies to achieve KPIs at each stage of the game lifecycle, and contributing to brand expansion through marketing campaigns and collaborations. They will also analyze marketing performance, derive insights, and collaborate with stakeholders to deliver core brand messages and enhance brand awareness.

Role involves:

• Establishing and executing global game brand strategies
• Planning and managing integrated marketing strategies
• Planning marketing campaigns and collaborations
• Analyzing marketing performance and deriving insights
• Collaborating with stakeholders to deliver brand messages

Requirements:

• Experience in establishing global game brand strategies and executing marketing plans (or a high level of understanding and interest in the industry as a gamer)
• Experience in establishing and executing stage-by-stage marketing strategies tailored to the game lifecycle
• Experience in planning and executing impactful large-scale marketing campaigns
• Experience in establishing brand strategies and brand guidelines
• No restrictions on overseas travel

The role offers:

• Opportunity to work at Krafton
• Work in global publishing organization