Director of Inbound Marketing (Remote)

Job Description

KnowBe4 is seeking a Director of Inbound Marketing to build the company's brand and acquire new customers. The Director will manage inbound marketing demand generation, including strategy, execution, and optimization across channels.

Responsibilities:

• Manage inbound marketing team members and processes.
• Execute strategy for inbound marketing channels.
• Oversee expansion of websites.
• Measure and optimize inbound marketing programs.
• Identify, evaluate and test new marketing programs.
• Collaborate with marketing team members.
• Review and approve promotional content.
• Stay up-to-date with digital marketing trends.
• Identify, evaluate and manage marketing agencies, vendors, and platforms.
• Provide genuine recommendations as to the hiring, firing, promotion, and discipline of subordinate employees.

Minimum Qualifications:

• Bachelor’s Degree in Marketing or similar field, or equivalent work experience
• 3+ years of experience managing teams relating to websites, seo/paid search, and organic/paid social media
• Significant experience with all aspects of the inbound marketing function and processes
• Experience partnering with executive leaders in Sales, RevOps, Product, etc.
• Experience with B2B marketing in the technology industry (IT Security and SaaS marketing a plus)
• Experience handling marketing budgets and forecasting/reporting results
• Experience with Salesforce and Google Analytics
• Significant management experience overseeing teams of 2 or more
• Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions
• Expert in end-to-end marketing for inbound marketing functions
• Strong analytical skills and the ability to extract meaning from data and apply that meaning to improving program performance
• Significant experience managing and negotiating with demand generation vendors and platform providers

KnowBe4 offers:

• Company-wide bonuses based on monthly sales targets
• Employee referral bonuses
• Adoption assistance
• Tuition reimbursement
• Certification reimbursement
• Certification completion bonuses
• A relaxed dress code