Senior Copywriter

Job Description

RAPP New York is seeking a Senior Copywriter to join their Creative team. The Senior Copywriter will be responsible for writing direct-to-consumer healthcare and pharma copy, working collaboratively with cross-disciplinary teams, and leveraging data-informed audience insights to craft personalized patient experiences.

The role involves ideating and executing creative concepts across various digital channels, managing workflow efficiently, and embracing the brand voice for multiple accounts. The Senior Copywriter will also source appropriate references to support key content claims and stay current with changes in technology.

Responsibilities:

• Write direct-to-consumer healthcare and pharma copy
• Work collaboratively with other creatives and cross-disciplinary teams in a fast-paced environment
• Leverage detailed, data-informed audience insights to craft personalized patient experiences
• Ideate and execute creative concepts across various digital channels
• Constantly strive for newer, better, more innovative solutions
• Manage workflow efficiently and meet expected deadlines
• Embrace and express the brand voice for multiple accounts
• Source appropriate references to support key content claims
• Annotate tactics to substantiate claims using approved citation style
• Work with a variety of formats and materials to bring concepts to life
• Present work with a clear rationale of how it addresses the challenge
• Stay current with changes in technology and demonstrate technical competence

Requirements:

• 3+ years of healthcare or pharma copywriting; familiarity with MLR/MRO and VEEVA practices
• 5+ years experience in advertising/marketing environment
• Excellent writing skills and the ability to write in multiple voices and styles
• Proven expertise in crafting compelling content for digital marketing, with a focus on short-form tactics such as social media posts, online video ads (OLVs), and display banners.
• Strong conceptual ability
• Excellent presentation skills
• Healthcare/pharma copywriting experience
• Effectively and efficiently handle multiple projects without compromise to quality
• Bachelor’s Degree
• Must have a strong portfolio primarily of produced work
• Team-player with good communication and interpersonal skills
• Eager for mentorship and professional growth

RAPP offers:

• Hybrid work model (option to work from home two days per week)
• Competitive salary and comprehensive benefits plan
• Health/vision/dental insurance
• 401(k)
• Stock options
• Healthcare & Dependent Flexible Spending Accounts
• Vacation, sick, and personal days and positive activism days
• Paid parental leave and disability benefits