Experience Strategist

Job Description

RAPP Dallas is seeking an Experience Strategist to join their award-winning Experience Strategy team. RAPP is a global, next-generation precision marketing agency that leverages data, creativity, technology, and empathy to foster client growth. The agency champions individuality in the marketing solutions it creates and in its workplace.

The Experience Strategist will become an expert on the client’s brand, business, customer, market, and competitive landscape. They will unearth consumer insights through research and behavioral data and apply those findings to create personalized brand experiences across the consumer journey.

Role involves:

• Becoming an expert on client business, categories, consumers and value propositions.
• Partnering with client services to help diagnose business problems and draft briefing materials for strategic and creative deliverables.
• Partnering with Creative, UX and Tech to collaborate on and to realize strategies, roadmaps and plans.
• Architecting data-driven communications strategy to drive consumer acquisition and retention across online and offline channels.
• Partnering with agency & clients analytics team to develop learning agenda and test plan to optimize performance overtime.
• Monitoring competitor strategies and the evolving innovation, experience and media landscape.
• Serving as collaborative member of the Strategy team, including participation in brainstorms, work sessions, creative development reviews, research, analytics, reporting, etc.
• Writing and speaking clearly and intelligently about complex ideas, systems, and strategies.
• Supporting workshop development and activities.
• Becoming intimately familiar with all research tools, and use those tools to provide research inputs, including desk research, secondary and primary methods.
• Identifying and coordinating presentations from potential vendors, media partners, thought leaders and subject matter experts that will benefit the team and Strategy product.

Requirements:

• Bachelor’s degree
• 2-5 years of experience in strategic planning or related role within Digital, Direct marketing/ CRM agency or consulting
• Direct Response/ Precision marketing experience
• Experience writing, editing or collaborating on internal marketing documents and creative materials
• Writing samples
• Example presentation

RAPP offers:

• Hybrid work model with the option to work from home two days per week.
• Competitive salary and comprehensive benefits plan including health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits.