Senior Strategist

Job Description

RAPP Dallas is seeking a Senior Strategist to join their Experience Strategy team. The Senior Strategist will use a data-driven approach to architect customer journeys, identify engagement opportunities, and deliver customer value. They will develop communication strategies, insights into customer beliefs, and design customer experience programs across various channels.Responsibilities:

• Lead communication strategy development.
• Develop marketing campaigns utilizing CRM principles.
• Develop insights into customer beliefs and attitudes.
• Design customer experience programs.
• Research and write creative briefs.
• Develop content strategy for new campaigns.
• Collaborate with creative teams.
• Collaborate with other vendors and agency partners.
• Work with Marketing Sciences team to establish KPIs.
• Develop presentations and present recommendations to client.
• Maintain up-to-date knowledge of CRM best practices.

Requirements:

• Bachelor’s Degree in related field.
• 5+ years of experience in strategic planning at an agency.
• Strong knowledge of CRM and prior experience developing business rules.
• Data-driven, critical thinking marketer.
• Strong knowledge of CRM channel experience.
• Ability to collaborate with internal and client teams.
• Financial services experience preferred.
• Proficient in Microsoft Office and development of Powerpoint or Keynote presentations.
• Excellent writing and editing skills.

RAPP offers:

• Hybrid work model (option to work from home two days per week).
• Competitive salary and comprehensive benefits plan.
• Health/vision/dental insurance.
• 401(k), stock options.
• Healthcare & Dependent Flexible Spending Accounts.
• Vacation, sick, and personal days and positive activism days.
• Paid parental leave and disability benefits.