Director, Analytics Enablement

Job Description

RAPP Los Angeles is seeking a Director of Analytics Enablement to join its Marketing Sciences team. RAPP is a global precision marketing agency that leverages data, creativity, technology, and empathy to foster client growth. The agency champions individuality in marketing solutions and fosters an inclusive workplace.

The Director will support the collection and activation of analytics data across client projects, providing consultation and technical solutions. This role exists at the intersection between analytics and technology.

Responsibilities include:

• Interfacing with client and partner contacts
• Authoring client-facing documents
• Educating clients and agency colleagues on industry changes
• Performing discovery of client marketing and technology ecosystems
• Authoring and maintaining campaign naming and URL tagging conventions
• Conducting tag management implementation and validation
• Advising on CRM and email marketing measurement
• Advising on mobile app measurement and attribution instrumentation
• Advising on digital media tracking
• Conceiving of tracking architecture for client initiatives and campaigns
• Authoring tracking and tagging implementation documentation
• Providing comprehensive validation of all tracking implemented

Requirements:

• 7-10 years of analytics and technology experience
• Experience with CRM and digital media analytics platforms
• Experience utilizing enterprise tag management systems
• Experience configuring and troubleshooting Adobe Analytics Report Suites
• Experience administering Google Analytics 4
• Experience with A/B/multivariate website testing tools
• Experience with enterprise taxonomy management tools
• Strong problem-solving, presentation, and communication skills

RAPP offers:

• Competitive salary
• Comprehensive benefits plan including health/vision/dental insurance, 401(k), stock options, and paid time off
• Hybrid work model with the option to work from home two days per week