Director, Analytics Enablement

Job Description

RAPP New York is seeking a Director of Analytics Enablement to join their Marketing Sciences team. This role is positioned at the intersection of analytics and technology, supporting the collection and activation of analytics data across client projects. The Director will provide technical solutions to fulfill measurement and reporting goals.Responsibilities include:

• Directly interfacing with clients and partners
• Authoring client-facing documents
• Co-authoring SOWs and project estimates
• Educating clients and colleagues on industry changes
• Performing discovery of client marketing and technology ecosystems
• Authoring and maintaining campaign naming and URL tagging conventions
• Advising on digital media tracking
• Conceiving of tracking architecture
• Authoring tracking and tagging implementation documentation
• Coordinating tag management implementation and validation
• Providing comprehensive validation of all tracking

Requirements include:

• 7-10 years of analytics and technology experience
• Experience with digital media analytics platforms
• Experience utilizing tag management systems
• Experience administering Google Analytics and Adobe Analytics
• Experience with A/B testing tools
• Experience with enterprise taxonomy management tools
• Experience authoring SQL queries

RAPP offers:

• Hybrid work model (2 days work from home)
• Competitive salary
• Comprehensive benefits plan including health/vision/dental insurance, 401(k), stock options, Flexible Spending Accounts, vacation, sick, and personal days, paid parental leave and disability benefits.