Director, Transformation Strategy

Job Description

RAPP New York is seeking a Director, Transformation Strategy to join its Technology team. RAPP is a global precision marketing agency that leverages data, creativity, technology, and empathy to foster client growth. The agency champions individuality in marketing solutions and fosters an inclusive workplace.This role involves identifying transformation opportunities, leading design sessions, and performing cost-benefit analyses. The Director will also define marketing technology landscapes, implement transformation programs, and partner across functional areas to deploy change leadership practices.Responsibilities:

• Identify transformation opportunities driving marketing efficiency.
• Interview process owners and lead design sessions.
• Perform cost-benefit and return on investment analyses.
• Define Marketing Technology and operational landscape.
• Implement transformation programs.
• Identify and execute a portfolio of strategic initiatives and projects.
• Partner across key functional areas to deploy transformational change leadership practices.

Requirements:

• Bachelor’s Degree in Marketing or Computer Science (or equivalent experience).
• Experience with marketing technology platforms (Salesforce, Adobe, etc.).
• Experience with data science technologies (Google Cloud, Azure, etc.).
• Experience with creative management platforms (Google Campaign Manager, Wrike, etc.).
• Experience with creative management automation.
• Experience with real-time decision technologies (Pega, RedPoint).
• Experience with revenue management of strategic data and technology initiatives.
• Experience with creation of frameworks for measurement and implementation of technology transformation.

RAPP offers:

• Health/vision/dental insurance
• 401(k)
• Stock options
• Healthcare & Dependent Flexible Spending Accounts
• Vacation, sick, and personal days and positive activism days
• Paid parental leave and disability benefits