Head of CRM

Job Description

FREENOW is seeking a Head of CRM to lead and execute a long-term lifecycle strategy that fuels growth across its ride-hailing services. The Head of CRM will report to the Director of Marketing and will be responsible for defining and executing a long-term lifecycle strategy that fuels growth across our ride-hailing services.

The role involves:

• Developing and executing a comprehensive lifecycle strategy across a 9-country portfolio.
• Leading and mentoring a team of senior CRM and technical specialists.
• Partnering with senior leads in marketing, operations, and product to design and implement efficient lifecycle automations.
• Creating and managing quarterly roadmaps focused on high-impact, revenue-generating lifecycle initiatives.
• Monitoring campaign performance and adjusting tactics as needed.
• Utilizing analytics to conduct experiments and provide actionable insights.
• Ensuring transparency and understanding of lifecycle performance.
• Leveraging the MarTech stack, including tools like Braze, Tableau, and Mixpanel.

Requirements for the role include:

• Demonstrated experience in lifecycle marketing or CRM, ideally within app-based platforms or consumer-focused brands.
• Experience managing and growing high-performing teams.
• A strong analytical approach with a focus on customer-centric strategies and campaign performance metrics.
• In-depth knowledge of customer engagement, automation, experimentation, and mass communication tools.
• Exceptional communication and interpersonal skills.

FREENOW offers:

• Flexible working arrangements
• LinkedIn Learning
• Sabbatical & special leave policies
• WeRoad partnership
• Birthday, 24th + 31st December off
• Short term EU work policy
• Mobility Credit
• Health Insurance
• Employee assistance program