Product Manager, Campaign Management and Execution

Job Description

Tatari is seeking a Product Manager to drive the development of its self-serve TV advertising product. The Product Manager will collaborate cross-functionally to address challenges in programmatic and direct TV advertising. They will manage the product lifecycle, defining requirements and user stories for features within the self-serve platform, focusing on campaign management and execution. The ideal candidate will advocate for user needs, prioritize engineering efforts, and own the user experience for setting up TV ad campaigns. They will also build prototypes, evaluate automation opportunities, and work with product managers, engineering teams, media buyers, and marketing to integrate solutions into the product roadmap.Responsibilities:

• Deeply understand programmatic and/or direct TV buying and performance measurement
• Execute on product strategy and deliver outcomes within set timelines
• Gather customer feedback through interviews, surveys, and analytics
• Work with related engineering teams to translate requirements into product roadmap features
• Prioritize features and fixes based on customer needs and business goals so we can deliver automated and differentiated TV buying capabilities
• Collaborate with various stakeholders within the company—Tatari’s buying capabilities are closely related to other departments, including media buying and media operations.
• Keep a finger on the pulse of the industry and our competition, and position Tatari’s products accordingly.

Requirements:

• 4+ years of relevant product management experience in direct, programmatic or digital advertising.
• Strong written and verbal communicator with excellent people skills to interact with various teams inside the company, clients, and vendors, including a demonstrable ability to present a case for your roadmap and initiatives to senior leadership in a clear and compelling manner that inspires action.
• Customer-needs obsessed, strong user story and solution creation, passionate about solving customer problems.
• Experience and strength in partnering closely with Design to address complex problems and varying customer needs through effective user research and product design
• Passionate about tools and automation, but practical about getting things done.
• Adtech and strong programmatic / DSP background; an understanding of advertising media operations; zero-to-one experience building innovative products from scratch; helped a past company evolve home-grown legacy systems into more modern and effective infrastructures.

Tatari offers:

• Equity compensation
• Health insurance coverage for you and your dependents
• Unlimited PTO and sick days
• Snacks, drinks, and catered lunches at the office
• Team building events
• $1,000 annual continued education benefit
• $500 WFH reimbursement
• Monthly lifestyle spending reimbursements
• FSA and commuter benefits
• Monthly Company Wellness Day Off