Product Marketing Director

Job Description

sFOX, a full-service prime dealer, is seeking a Product Marketing Director to drive client acquisition, engagement, and retention. This role involves hands-on execution of go-to-market strategies, affiliate marketing, campaign execution, and content marketing. The ideal candidate will have experience in B2B fintech, finance, or crypto and a strong analytical mindset.Responsibilities include:

• Defining and executing product marketing initiatives.
• Developing and executing GTM tests.
• Creating compelling content for the crypto and fintech audience.
• Managing referral and affiliate marketing programs.
• Tracking performance metrics and contributing to marketing reporting.
• Managing conference spend and brand presence.
• Collaborating with product, sales, and growth teams.
• Identifying strategic partnerships.
• Staying updated on industry trends.

Requirements include:

• 5+ years of experience in product marketing or related roles in a B2B fintech, finance, or crypto company.
• Industry experience and contacts within fintech or crypto.
• Strong analytical skills.
• Excellent writing and communication skills.
• Experience with GTM strategies and campaign execution.
• Familiarity with marketing automation and data analytics platforms.
• Knowledge of crypto trading, custody, staking, and/or blockchain infrastructure.

sFOX offers:

• Remote work options.
• Competitive salary.
• Equity options.
• Comprehensive benefits package.
• Dynamic work environment.