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Senior Marketing Manager, Paid Search at Who Gives A Crap

Senior Marketing Manager to grow customer base via paid search.
Remote
Australia
Undisclosed salary

Who Gives A Crap is seeking a Senior Marketing Manager, Paid Search, to expand its customer base through paid search channels. The ideal candidate will leverage technical skills and data analysis to guide data-driven decisions, establish KPIs, and lead a team of channel experts. The Senior Marketing Manager will bridge the gap between growth counterparts, account representatives, and various marketing tools.

Responsibilities include:

  • Ensuring CPAs align with benchmarks to optimize investment.
  • Establishing a performance playbook for paid search.
  • Collaborating with cross-functional teams to prioritize projects and test plans.
  • Setting H2 goals for direct reports that align with business targets and career development.

The candidate should have:

  • A growth marketing mindset.
  • Proven ability to manage projects and delegate tasks.
  • Strong data analysis skills.
  • Excellent communication and collaboration skills.
  • Experience in launching and scaling paid channels.

Who Gives A Crap offers:

  • Competitive salaries.
  • Healthcare support.
  • Generous paid leave.
  • Learning and development opportunities.
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Who Gives A Crap

Who Gives A Crap is a purpose-driven company manufacturing eco-friendly products. They donate 50% of their profits to provide clean water and sanitation in developing countries. With a global presence including hubs in Australia, the Philippines, China, the US, UK and Europe, the company has donated over $18 million AUD to sanitation projects. Committed to making an impact for people and the planet, Who Gives A Crap aims to significantly increase its annual donations. As a certified B Corp, they meet high standards for social and environmental impact.