Lifecycle Marketing Manager

Job Description

• Managing and optimizing lifecycle marketing programs across email, push, and in-app messaging.
• Executing A/B tests and experimentation to improve campaign performance and customer engagement.
• Analyzing campaign performance metrics, identifying trends, and providing actionable insights to refine messaging, timing, and targeting.
• Supporting the development and refinement of campaign ideas, working closely with creative and technical teams.
• Implementing audience segmentation strategies to personalize customer journeys.
• Deploying and optimizing campaigns with limited guidance, proactively identifying inefficiencies and improving processes.
• Contributing to lifecycle marketing strategy discussions and support campaign planning and execution.
• Reviewing dashboards, summarizing results, and using data to inform decision-making and strategy adjustments.
• Managing small projects or process improvements, proactively anticipating challenges and taking ownership of deliverables.
• Collaborating effectively with cross-functional partners, providing updates and engaging professionally in discussions.

• 3-5 years of experience in Lifecycle Marketing, CRM, or related marketing roles.
• Hands-on experience managing lifecycle campaigns, including email, push, and in-app messaging.
• Strong understanding of audience segmentation, personalization, and lifecycle marketing best practices.
• Experience running A/B tests and using data-driven insights to optimize campaigns.
• Strong analytical skills, with the ability to interpret campaign performance metrics and recommend optimizations.
• Ability to manage multiple projects and deadlines in a fast-paced, collaborative environment.
• Proactive problem-solver with attention to detail and a continuous improvement mindset.
• Strong communication skills, with the ability to present insights and recommendations clearly to stakeholders.