Associate Director, Planning, EMEA

Job Description

PHD EMEA is seeking an Associate Director of Planning to lead comms planning for a large FMCG/CPG company across the EMEA region. This role involves creating compelling annual media plans, strategic campaign plans, and planning frameworks for media teams. The Associate Director will collaborate with local agency media teams and digital buyers to ensure integrated plans align with KPIs. They will contribute to brand marketing strategies, focusing on full-funnel connections to eCommerce sites. Key Responsibilities:

• Leading comms planning excellence.
• Creating annual media plans and strategic campaign plans.
• Collaborating with local agency media teams and digital buyers.
• Developing planning frameworks for media teams.
• Working with the creative agency of record.
• Mentoring team members.

Requirements:

• Experience in a local media planning or strategy role.
• FMCG experience or interest in brand awareness and conversion.
• Experience working with buying and investment teams.
• Hands-on experience building and presenting strategic media plans.
• Passion for trying new things in media.
• Ability to dig into the "whys" behind the answer "no".
• Comfort in discussing the role of different channels and formats.

What the Role Offers:

• Opportunity to work on a large FMCG/CPG company.
• Chance to lead media planning across multiple markets.
• Mentoring and development opportunities.
• Flexible working arrangements with a hybrid model.