Digital Planner

Job Description

PHD is seeking a Digital Planner to manage digital activities for Kimberly-Clark brands in Europe. Reporting to the Digital Manager, the planner will be responsible for planning digital campaigns across programmatic, social, and search, including brand, performance, and retail activities. The ideal candidate should have experience in setting up and activating social campaigns, especially on TikTok, with knowledge of Search and/or Programmatic being advantageous.Role involves:

• Creating detailed excel media plans across programmatic, social, and search
• Overseeing campaign execution on platforms like Google, Bing, Meta, TikTok, Twitter, Snapchat, YouTube, and DV360
• Tracking and managing media budgets
• Analyzing campaign results to identify trends and insights
• Collaborating with the Account Manager and clients to achieve business goals
• Providing support to executives and offshore specialists
• Contributing to agency-client communication
• Contributing to strategic initiatives and test & learn
• Producing and presenting scheduled reports

Requirements:

• Familiarity with setup and activation of social campaigns, particularly on TikTok
• Experience of Search and/or Programmatic would be advantageous

Role offers:

• Opportunity to develop social knowledge and build paid search and programmatic expertise
• Exposure to how digital channels support other media channels
• Learning how to respond strategically to client problems
• Hybrid working model (three days in the office, two working remotely)
• Flexible working hours around core hours of 10:30 – 16:30
• Inclusive environment that reflects today’s society