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Job Description
Pure Storage is seeking a Campaign Manager for Portworx to drive lead generation and sales pipeline growth. The Campaign Manager will develop and manage integrated multi-channel marketing programs, execute marketing programs, and optimize the email marketing conversion funnel through Marketo. They will also track, measure, and analyze marketing programs performance, manage and grow the community, and foster engagement with partners, customers, and key stakeholders.
What this role involves:
- Developing and managing integrated multi-channel marketing programs.
- Executing marketing programs, including webinars, emails, and customer outreach.
- Owning and optimizing the email marketing conversion funnel through Marketo.
- Tracking, measuring, and analyzing marketing programs performance.
- Managing and growing the community by fostering engagement.
Requirements:
- 5+ years of experience in campaign marketing or demand generation.
- Strong understanding of lead nurturing and multi-touch marketing strategies.
- Expertise in email marketing strategy, including A/B testing, audience segmentation, and automation.
- Ability to use data and analytics to track performance and refine strategies.
- Experience working with Salesforce.com and Marketo.
- Proven experience partnering with sales and marketing teams.
- Track record of marketing results with a strong creative and analytical mindset.
- Bachelor's degree in Business, Marketing, Technology, or a related field preferred.
What this role offers:
- Opportunity to shape demand generation strategies.
- Collaboration with cross-functional teams.
- Contribution to customer acquisition and brand-building efforts.
- Flexible time off, wellness resources and company-sponsored team events.
