戦略推進（マーケティングオペレーションスペシャリスト）

Job Description

PayPay, a FinTech company with over 69 million users, is seeking a Marketing Operations Specialist to enhance its marketing operations. The company values innovation and collaboration, offering a dynamic environment for professionals passionate about FinTech and marketing.

This role involves optimizing marketing processes, managing automation tools, and analyzing data to drive strategic decisions. The specialist will work within the Marketing Strategy Department, contributing to the development and execution of marketing strategies aimed at maximizing PayPay's business growth.

Responsibilities:

• Driving process improvement and efficiency in marketing operations.
• Managing and optimizing marketing automation tools.
• Managing and optimizing customer databases and segmentation.
• Creating marketing activity reports and KPI analysis.
• Proposing improvements based on the latest industry trends.

Requirements:

• 3+ years of experience in marketing operations or related fields.
• Experience in project management involving multiple departments.
• Experience using marketing automation tools (e.g., Repro, KARTE, Pardot).
• Experience using data analysis tools (e.g., Google Analytics, Tableau, Dataiku).
• Experience in selecting and implementing various tools and technologies related to marketing activities.

PayPay offers:

• A hybrid work style with remote options.
• Super flex time with no core hours.
• Comprehensive social insurance and a defined contribution pension plan.
• Annual salary review and performance-based incentives.