Director of Account Based Marketing (ABM)

Job Description

Smartly is seeking a Director of Account Based Marketing (ABM) to lead ABM efforts and identify market growth opportunities. The Director will work closely with Sales, Event Marketing, Paid Media, and SDRs to build scalable programs across North America and Europe.

The role involves:

• Designing scalable ABM programs in partnership with Sales leadership.
• Building programs around ABM 1:1, 1:Few and 1:Many.
• Developing and executing targeted, region-specific, integrated campaigns for key accounts.
• Owning and optimizing 6Sense for wide-scale adoption across Sales and Marketing.
• Partnering with SDRs to translate growth marketing campaigns.
• Leveraging AI to enhance programs.
• Working with content marketing to inform content strategy.
• Overseeing development of supporting materials.
• Delivering world-class reporting and analytics.
• Managing budgets and identifying new tools.

Requirements include:

• 10+ years of B2B marketing experience in tech (SaaS preferred).
• 3+ years of experience running ABM campaigns.
• Experience with 6Sense, Demandbase, or Terminus.
• Understanding of buyer personas and developing tailored messaging.
• Strong analytical skills.
• Excellent communication and collaboration skills.
• Experience planning and implementing multi-touch campaigns.

Smartly offers:

• Five weeks paid time off (PTO).
• 11 company paid holidays.
• Unlimited sick days.
• Generous healthcare packages & mental health benefits.
• Monthly wellness benefit and learning reimbursement opportunities.
• 401K plus matching & equity grants.
• Volunteer time off days & company donation matching opportunities.
• Choice of computer (MAC or PC).