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Director of Account Based Marketing (ABM)

Director of Account Based Marketing (ABM) role in London.
Smartly
Hybrid
On-Site
United Kingdom
Undisclosed salary
Job Description
Smartly is seeking a Director of Account Based Marketing to lead ABM efforts and identify market growth opportunities. This role involves designing scalable ABM programs, building targeted campaigns, and optimizing 6Sense for adoption across Sales and Marketing. The Director will partner with SDRs, leverage AI, and work with content marketing to develop campaign-specific messaging. They will also oversee the development of supporting materials and deliver world-class reporting and analytics to demonstrate the impact of ABM programs on revenue.

Responsibilities:
  • Design scalable ABM programs.
  • Build targeted, region-specific campaigns.
  • Optimize 6Sense for wide-scale adoption.
  • Partner with SDRs to translate campaigns.
  • Leverage AI to enhance programs.
  • Work with content marketing to inform content strategy.
  • Oversee development of supporting materials.
  • Deliver world-class reporting and analytics.

Requirements:
  • 10+ years of B2B marketing experience in tech (SaaS preferred).
  • 3+ years of experience running ABM campaigns.
  • Experience with 6Sense, Demandbase, or Terminus.
  • Understanding of buyer personas and tailored messaging.
  • Strong analytical skills.
  • Excellent communication and collaboration skills.
  • Experience planning and implementing multi-touch campaigns.

Smartly offers:
  • Opportunity to run a world-class ABM program.
  • High visibility across corporate leadership.
  • Work with Sales, Event Marketing, Paid Media, and SDRs.
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Smartly

Smartly is an AI-powered advertising technology company transforming ad experiences for brands. Its platform integrates media, creative, and intelligence capabilities, managing significant ad spend across major platforms like Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Smartly delivers tangible business outcomes through its end-to-end technology and customer service. Operating globally with a diverse team, Smartly fosters an inclusive environment. Smartly is recognized as a Leader in Creative Advertising Technologies.

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