Senior Product Manager (CRM) - fully remote within Europe (m/f/d)

Job Description

JobLeads is seeking a Senior Product Manager to lead the development of a data-driven CRM experience. The ideal candidate will understand lifecycle marketing and know how to activate customer context across multiple touchpoints. This role involves crafting automated experiences that drive engagement and lifetime value at scale. JobLeads empowers job seekers around the world and is active in 40+ countries.

• Define and execute the CRM & retention product strategy.
• Lead the development of automated, personalized customer journeys.
• Collaborate with data analysts and engineers to leverage data for real-time targeting.
• Integrate campaign strategies into scalable product solutions.
• Utilize vector databases and AI to drive contextual targeting.
• Define KPIs, run A/B tests, and iterate based on data insights.
• Stay ahead of industry trends and bring innovative CRM practices.

• At least 5 years of experience in retention marketing.
• Proven success driving user engagement with data-led CRM strategies.
• Strong understanding of user data, segmentation, and multi-channel journey orchestration.
• Technical mindset with experience in data structures and personalization logic.
• Proficient in analyzing KPIs and working with complex datasets.
• Hands-on experience with marketing automation tools and LLM-powered platforms.
• Fluency in English (spoken and written).

• A mission-driven team focused on empowering job seekers.
• Opportunities to work on cutting-edge personalization and AI-driven marketing initiatives.
• Collaborative work culture with a balance of autonomy and support.
• Flexible working conditions and an international, remote-friendly team.