Analista de Marketing Sr. | Branding RICO

Job Description

XP Inc. is seeking a passionate and creative Senior Marketing Analyst to join their Branding team for the Rico brand. This role offers the opportunity to contribute to impactful communication projects, including 360 brand campaigns, social media content creation, and influencer partnerships. The ideal candidate will be aligned with XP Inc.'s culture, demonstrating a growth mindset, entrepreneurial spirit, open-mindedness, and customer focus.Role involves:

• Collaborating with internal creative agencies and media teams.
• Managing project activities and deliverables.
• Developing presentations and briefings.
• Participating in integrated communication campaigns.
• Assisting in defining branding and communication strategies.
• Working with various departments to ensure brand consistency.
• Monitoring campaign performance metrics.
• Staying updated on marketing and branding trends.

Requirements:

• Bachelor's degree in Marketing, Advertising, Business Administration, or related field.
• Intermediate English proficiency.
• Advanced proficiency in Microsoft Office Suite.
• Prior experience in Marketing, Communication, Branding, and managing major brands.
• Post-graduation in related areas (desirable).
• Specialized courses in the field (desirable).
• Knowledge of the Finance and Investment category (desirable).

Role offers:

• Health and well-being benefits (health plan, dental plan, Wellhub, Zenklub, life insurance).
• Flexible food and transportation benefits.
• Parental leave and childcare assistance.
• Financial benefits (investment funds, investment advisory, XP Visa Infinite card, credit options).