Marketing Lead - USA

Job Description

Inworld, a leading provider of AI technology for real-time interactive experiences, is seeking a technical and growth-focused Marketing Lead. This role will be responsible for owning all marketing activities from ideation to execution, leveraging analytics and a growth-hacking mindset to rapidly scale Inworld's presence and customer base. The Marketing Lead will partner closely with product, engineering, and PR teams to define and execute Inworld’s marketing strategy, setting measurable goals, executing campaigns end-to-end, and analyzing performance rigorously.This role involves:

• Leading growth-hacking initiatives.
• Developing and articulating value propositions.
• Creating and implementing targeted marketing campaigns.
• Managing and optimizing performance marketing channels.
• Optimizing the marketing funnel and using data to increase conversion rates.
• Driving creation of technical marketing content.
• Maintaining technical fluency in AI & ML concepts.

Requirements include:

• BA/BS degree or higher; technical degrees and backgrounds a plus.
• Demonstrated track record of leading and executing campaigns for technical products.
• Experience driving rapid growth through innovative and unconventional marketing strategies.
• High technical fluency, with strong ability to influence and communicate directly with engineers on technical topics.
• Understanding of AI/ML development and associated communities.
• Experience utilizing AI tools to significantly boost productivity.
• Experience scaling marketing at a start-up or fast-growing product.
• Background in AI, ML or technology marketing.
• Must be based in the SF Bay Area or willing to relocate.

Inworld offers:

• Bonus
• Equity
• Benefits