Job Description
Intercom is seeking a Senior Manager, Product Storyteller to lead and evolve the product narrative across its website. This role is pivotal in ensuring the website serves as a compelling and high-performing showcase for Intercom's AI customer service solutions. The Senior Manager will oversee the strategy, execution, and continuous optimization of product storytelling on the web, managing a team and collaborating with various teams.
Role involves:
- Owning and driving the product story across Intercom’s website.
- Overseeing and leading a team of two, providing strategic direction and mentorship.
- Developing and implementing a scalable web content strategy.
- Defining messaging for new features and updates.
- Partnering with product marketing, growth, design, and engineering teams.
- Using data and experimentation to refine messaging and page performance.
- Championing a best-in-class web experience.
- Driving alignment across teams for messaging consistency.
Requirements:
- 7-10+ years of experience in product marketing, web content strategy, or digital storytelling in B2B SaaS.
- Outstanding writing and storytelling skills.
- Proven leadership experience in managing and growing a team.
- Deep expertise in web strategy, content, and conversion optimization.
- Strong understanding of AI and customer service technologies.
- Exceptional communication skills.
- Data-driven mindset with experience in analytics and A/B testing.
- Experience leading cross-functional projects.
- Ability to balance strategic thinking with hands-on execution.
- High attention to detail.
Role offers:
- Competitive salary and equity in a fast-growing start-up
- Lunch every weekday, plus a variety of snack foods and a fully stocked kitchen
- Regular compensation reviews
- Pension scheme & match up to 4%
- Life assurance, as well as comprehensive health and dental insurance
- Flexible paid time off policy
- Paid maternity leave, as well as 6 weeks paternity leave for fathers
- Cycle-to-Work Scheme